Stand Out and Make An Impact
Cirque du Soleil’s and R&R Advertising’s mission was simple. Increase outdoor advertising exposure on the Las Vegas Strip, effectively utilize their 8 shows schedule to speak to their target audience in a timely manner and lastly STAND OUT.
KRE8 Media and R&R activated a customized program on the Las Vegas markets first digital mobile display. Cirque du Soleil is now able to advertise all shows in their portfolio in any given hour in any given day. Their outdoor advertising dollars are invested specifically ensure 100% efficiency and impact. With the Las Vegas tourist market acting as a revolving door that last between 1-7 days the audience profile is a moving target and with the digital mobile billboard display now Cirque du Soleil can adapt to the market changes.