Blue Man Group

Experiential Marketing Case Study

Overview

Blue Man Group is a performance of art and music located at the Luxor Hotel Casino Las Vegas. It is a visual experience unlike any other. Known for its stage productions around the world, Blue Man Group combines the obscure with art and sound.

Objective

  • Create awareness for Blue Man Group with a goal to enhance current on property experiential marketing campaign.
  • Provide a fresh approach. Current program did not maximize ticket sales
  • Generate excitement and boost ticket sales
  • Appeal to the senses with striking visual elements and stronger branding

Strategy

  • Kre8 Media to test tactics to maximize ticket sale opportunities
  • Design and implement brand recognizable uniforms
  • Provide set weekly schedules
  • Pinpoint strategic locations for experiential marketing teams to enhance brand awareness and ticket sales
  • Upgrade experiential marketing team to top-tier Model Ambassadors
  • Extensive training on Blue Man Group specific talking points, methods to sell tickets, and Luxor property amenities

Timing

  • 30-day trial before long-term commitment
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Tactics

  • Custom Uniforms
  • Model Ambassador Talent
  • iPad Program
  • Educate And Train experiential marketing Team
  • Custom Schedules/Locations
  • Built Consistency in Campaign

Summary

  • 300% ticket sales increase in the first 5 weeks
  • Due to the success of the experiential marketing campaign, Blue Man Group continued the program past their trial phase
  • Return on investment (ROI) far greater than any Experiential Marketing program Blue Man Group experienced in the past
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